At Home & Fashion, care is the art of placemaking in daily practice and the heartbeat of everything we do. From the way you light a candle, or gift a moment of wellness, care is woven into every detail.
Rooted in the belief that true elegance begins at home, our story is told through details and objects designed to nourish. From the quiet curve of a dough bowl to the scent of a slow-burning candle, every piece is an invitation to dwell with intention.
This is luxury that fosters loyalty, invites connection, and elevates everyday living. This is care — curated.
Who We Are
We are curators of soulful sustainability, and builders of community. Our collections are thoughtfully chosen-not to chase fleeting trends, but to transcend them. Each piece is designed to be lived with, loved, and reimagined. Take our bestselling dough bowl soy candle: when its warm glow has faded, the story is only beginning.
Reimagine the Dough Bowl:
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Transform it into a lush windowsill herb garden, letting rosemary and mint thrive where candlelight once danced
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Fill it with dry herbs or wildflowers for a rustic centerpiece
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Use it as a catch-all for handwritten notes and lavender oil, or Himalayan salt
Every object tells a story, and every moment is a chance to live more beautifully-and more responsibly.
A Philosophy Rooted in Sustainability
Inspired by the ancient wisdom of herbal apothecaries and the modern values of slow living, we see your home as a sanctuary-a place where wellness, design, and meaning meet. Our commitment is to mindful sourcing, creative reuse, and environmental responsibility. We favor:
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Ethical craftsmanship
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Eco-conscious materials
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Circular design thinking
Our products are intended to be cherished for years to come, reflecting our dedication to quality and the full lifecycle of every item. As a CARE member, you’re not just receiving generous discounts-you’re joining a community that values long-term joy over short-term consumption, and rewards reuse, reinvention, and responsibility.
Who We Are Not
We are not fast fashion.
We are not seasonal clutter.
We are not throwaway trends.
Fast fashion is a rapid, low-cost production system built on the mass creation of low-quality clothing and accessories, designed to be sold cheaply and replaced frequently. This model consumes vast natural resources, generates enormous waste, and turns creativity into commodity. We reject this cycle of disposability and environmental harm.
Instead, we champion mindful design, circular value, and intentional living that serve multiple purposes, and leave a lighter footprint.
Soulfully Circular
CARE is more than a rewards program-it’s a regenerative ecosystem where value flows in every direction:
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You receive 20% off everyday essentials you love.
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Small businesses earn 20% back on every order you place.
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Affiliates share a program they believe in and earn recurring revenue.
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Our team curates meaningful products and daily inspiration to help you grow.
As one of our members put it, “It’s like water for the entire ecosystem.” That’s exactly what we’re building: a living loop of care, where everyone-and everything-benefits, beautifully.
This is not just a brand. This is a legacy-crafted with care, designed to endure, and told through the stories you live every day.
CARE: For your home. For your community. For our planet.